I haven’t shared this story before and I feel that it’s worth mentioning as my readers may benefit from this.
Over the past 2 years, I have had the privilege to work with a prolific internet marketer Peng Joon. I was offered a position at Smobble due to standing out among a few hundred applications as I was the only one with a YouTube resume, an idea which I derived from the well-known Zappos.com and Vishen Lakhiani of Mind Valley. I stumbled upon Smobble due to subscribing to an Internet Marketing job feed on Jobstreet. But the only reason why this company stood out is the company name and mainly, I was able to perform a Whois search(which led me to discover Peng Joon and Smobble) on a gaming website which I so happened to stumble upon during the yesteryears of Diablo 3, when it first launched online.
I was working from home full time, consulting and playing online games during my free time and eventually discovered this hidden gem of an Internet Marketing start up in Malaysia. With boredom of working on my own and the itch to work with like-minded people, when the job feed popped up, within hours I immediately jumped on the opportunity to submit an application. Through experience and learning that time does not wait for anyone, I’ve learned to NOT wait for an opportunity to land on my lap BUT SEIZE it the moment it becomes available. This behavior is apparent when I also won a free seat to Andy Harrington’s speaker’s seminar among the thousands of people who were at the National Achiever’s Congress 2013. But this is not the first time that I’ve won a free seminar worth thousands of dollars. I’ve won courses online and received free courses as a result of my ability to seize the moment and doing WIT (Whatever It Takes) to succeed.
The posting of a YouTube resume worked out well given the fact that upon submitting a video resume, I received a call shortly within an hour for a call in to be interviewed. Long story short, I was offered the position of an Internet Marketing Specialist and within a 2 year period, rose to a Project Director position.
At every level, I was able to contribute towards the company in the area developing new projects and hiring new employees to fill in the gaps whenever required. I’ve never worked harder, in fact, created and produced so much results in a short time span. Results in the area of sales, developing systems, performance marketing. The scope of work was beyond my job description as I hustled and did more than I should, in the effort to push myself beyond my limits and personal potential.
Soon after, I then built a profitable web hosting company from scratch, closely modelling my previous hosting company and adapting it for big business. The gap that I lacked but was quickly filled was mainly in the marketing segment of a web hosting company and the psychology of pricing,upsells, which I quickly come to understand through the tutelage of Peng Joon. I learned that through modelling a successful web hosting company, I would eventually generate similar or close to similar results.
At another point, I was closing for a training event of which close to 20 people attended paying an upwards of RM2000-RM6000 a pop for a business opportunity that could potentially change their lives, just two days before my daughter was born. This result too, was not by accident. I was taught some valuable insights on the use of psychology and sales persuasion through proper use of questions and words. I also read numerous books in the topic of selling in the effort to generate results within a short period of time. The key in my ability to generate results was in the area of the speed of implementation. I learn, then implement. It’s always in this scenario that I tend to generate results.
Again, I learned the speed of implementation due to my experience in affiliate marketing and SEO, knowing market trends and the timing of a specific product launch, allowed me to make affiliate commissions quickly, within hours of the launch. This is the law of the first mover in the market. Any first movers, will significantly have an upstart advantage against any sort of giants. I learned this quickly in my early years as an internet marketer. Again, time waits for no one. Take action, quickly within the scope of acquired knowledge and understanding.
Another door of opportunity opened when I was pitching to some of the biggest corporate clients in Malaysia namely Sunway Properties, Reckitt Benckiser, GlaxoSmithKline and had the opportunity to manage and consult on their digital assets in various capacities namely YouTube marketing, Google Adwords, Facebook Marketing, Search Engine Optimization, Online Lead Generation, Traffic and Conversion metrics, Google Analytics reporting, A/B split testing, ad testing, remarketing and Facebook custom audiences. All of which involved a lot of hard work, tenacity, overtime work, late nights, even in the days where I was handicapped due to a slipped disc and additional pains that came along. Even during my time of hospitalisation, I was consulting at proxy and a well-intentioned man at the hospital was telling me off as I was appearing to work way too much that I have neglected my health in light of the fact that I’m a family man. Acknowledged and understood. One thing that I’ve learned too, is that being an extreme workaholic takes a toll on my health despite the fact that I’m 100% passionate about what I’m doing. I’ve since cut back on this and take it slightly easier in life. Striking a balance in work and family life, is really important. I was 26, now that I’m 27, I little wiser, a little older and not at all a hero.
Being involved directly in the pitching, fulfilment and managing all the assets as a project manager gave me the opportunity to view some of the insights of the Malaysian market, having access to some of the largest and biggest adspenders in nation, close to 6 figures in adspend and more. While I have had friends who have managed million dollar adspends as well, it’s immensely gratifying to be able to manage huge numbers and conversions.
All in all, an incredible experience. I wouldn’t trade anything for it. Life is good. I’ve got a lot more to share but these are some of my insights or experience in the marketplace. Maybe I’ll have a part 2 when I get the time and comment if you’ve enjoyed reading this, it’ll give me more of an incentive to write more.